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The Coca-Cola London Eye

An instantly recognisable feature of the London skyline since the year 2000, the Coca-Cola London Eye is the world’s largest cantilevered observation wheel at 135m. It has won over 85 awards for national and international tourism, outstanding architectural quality, and engineering achievement.

Amazingly for the UK’s most popular paid-for visitor attraction, it was originally only intended as a temporary structure, built to be dismantled and transported to a new location, with planning permission for just five years. With millions boarding it every year however, it’s become a permanent fixture – and a striking symbol of modern London.


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