London is a fantastic place to go shopping for all kinds of things, and flowers are no exception! Whether you’ve got a big event planned or simply want to show someone how much you care, here’s our pick of the most exclusive floristry talent in the city…
The promotional material for Baxters is minimal, and that’s the way Darren Baxter likes it. Exclusive and luxurious, his floral arrangements are beloved by the likes of Kate Moss, Gucci and Clarins – and can be seen on the Instagram feed of this London-based legend. Ideal for those with a love of exclusivity enjoying the Montcalm luxury hotels.
Pioneered by an Australian florist named Simone Gooch, Fjura is floristry with a difference! The name of the store is derived from the Maltese word for flower, and everything on display helps challenge our ideas about what exactly a floral ‘arrangement’ is. Founded in 2015, this Soho florists is designed to take your breath away, and has a significant roster of notable clients to prove the store does just that. During your stay at The Montcalm, stop by here to see flowers which have dazzled the likes of fashion houses Louis Vuitton and Hermes.
Grace & Thorn
There is a branch of Grace & Thorn in Hackney, providing the ideal space to pick up unusual-looking floral arrangements which pack a punch. The signature look of the brand is its fiddle leaf fig trees, available on order in a variety of sizes for a bespoke approach to floristry. Expect plenty of glass containers and rustic looking delights when you visit after a trip to the spa at Montcalm.
Loved by publications like Vogue, McQueens provides floral arrangements to hotels like Claridge’s, the Connaught and the Berkeley, providing anyone who shops here will certainly be in good company. Each bundle is hand-tied for a delightfully DIY approach, yet one which never diminishes the quality of the flowers or the presentation.
Jam Jar Flowers
This Kennington-based florist makes things look just rugged enough for you to convince visitors you might have created each arrangement yourself – yet there is a distinctive flair to each piece which belies the floristry talents of most of us! The brand was launched by former model scout Melissa Richardson, who clearly has a true love of the craft.
Scarlet & Violet
With a vintage feel to every arrangement offered, Scarlet & Violet is a florist sure to leave even the least green-fingered visitor wanting to try their hand at making blooms look extra-beautiful. In addition to her inspiring, colourful creations, the founder of the company, Vic Brotherson, also creates books to guide you through giving floristry a try yourself.
Beloved by the likes of Victoria Beckham and Louis Vuitton, Flora Starkey takes major inspiration from art in her floral creations, and has developed an enviable reputation for excellence since founding her London-based brand.